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Dedicated servers are machines for your IT system that you do not have to share. You can run your computer and web hosting systems on them without any other user sharing your server’s resources. People making online payments on websites hosted on dedicated servers will notice the difference compared to a site hosted on a shared server. They will not experience the ‘freezing screen’ situation that you sometimes get with e-commerce websites hosted on shared servers. In these cases the site will not be sufficiently responsive to enable the transaction to go through successfully. There is another situation that sometimes occurs on e-commerce websites that are not hosted on dedicated servers. That is when the transaction will have gone through but the buyer may not be aware that it has because the site has stopped responding. So they will try again so that they end up paying two, three or more times for their purchase. That leaves them with a shock and a problem to sort out further on down the line and is not a good way of creating happy customers. Online merchants who have invested in a dedicated server will benefit from the added assurance of server monitoring services, to alert them of any problems with the service they have bought.
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Dedicated servers are an important part of the online retailer’s toolkit because of the security they bring. If you are processing customer orders and handling their financial information you have to be secure. You need to be able to ensure that no-one else can access your stored data and see and download details about your customers. From the customer’s perspective it is reassuring to know that retailers have but measures in place like the use of dedicated servers to ensure that their financial information is being held safely. These kinds of retailers will be in a good position to build a firm customer base and win more customers. One of the worst things that can happen to a firm that sells online is to get their IT systems hacked into and their data stolen with details about their customers bank accounts and credit cards. There will be bad publicity which will reflect badly on the company and put thousands or even millions of people off using them. There may be compensation claims to pay. Server monitoring services go hand in hand with dedicated servers to help reduce these kind of threats.
And there will be the expanse of having to overhaul their IT systems and put protective measures in place. These measures will have to be more rigorous than necessary because the word will be out that their systems are not secure. So the hacker community will be out in force to see what they can get from the unfortunate online retailer. Firms with dedicated servers and server monitoring in place will know they are in a much better position that those with shared servers. Due diligence is important in business, so if something goes wrong, the blame can be deflected from firms that have taken the right precautions in this area.